Jan Farley - CEO/Broker DRE #:00480913

Jan Headshot

Jan Farley’s vision to own and operate a real estate office again was made a realty in 2019 when San Diego Living Real Estate was established.  Her heart was to be more visible and active in the community in which she lives, and give the opportunity for her agents to be able to work their businesses they ways that served their clients best.  The only way to accomplish that was to break from her 6 years of working with her very good friends at San Terra Properties, and begin a new venture.
 Jan began her real estate career at the age of 16, working for her father who was a broker in Escondido, CA. She was involved in office administration and bookkeeping until getting her sales license at the age of 19, when she also got her Associates Degree. 1984, Jan began a career in “hard money” lending, and then also moved into brokering traditional mortgages. That was fun for over 25 years, but she really missed working with Buyers and Sellers and looking at homes. In lending, you sit behind a computer all day. 
In 2002, she opened Coastline Real Estate and Funding in La Mesa, CA. Upon opening this business, the real estate market took off in San Diego. With having Lending and Real Estate in one office they helped their clients throughout the entire process of buying and selling. Then in 2007, just as the crash was showing signs of happening, Jan strategically sold her business to what was then Windermere Real Estate. Working around these professionals was very inspiring, and she began her journey into leadership within the profession. The whole lending industry changed in 2008 and Jan decided to just focus on the real estate industry.
In 2011, she became Managing Broker of her own Windermere branch in La Mesa, starting from scratch and growing to over 70 agents. In 2014 Jan had the opportunity to start from scratch again, becoming the Managing Designated broker of San Terra Properties.  There she gained more knowledge in property management and helped managed over 500 Rental properties, as well as managing the real estate sales division. Jan also became active in Women’s Council of Realtors in San Diego, becoming its President in 2016. She was then elected to the Board of Pacific Southwest Association of Realtors (PSAR) becoming President in 2018.
Jan was appointed to the Board of Directors of the California Association of Realtors in 2017 and has continued serving on many committees ever since. Her favorite committee is one of her current ones, Investment Housing, which directs policy for rentals and commercial properties. These activities prove invaluable to our agents and clients, getting firsthand info on legislation that can seriously impact our business and individual property rights. One thing Jan loves more than serving - is helping her agents and clients succeed.
 
Just a few accomplishments:

Certified Probate and Trust Specialist

Pricing Strategy Specialist

Resort and Second Home Specialist

2018 President, Pacific Southwest Association of Realtors

2017 - Currently: Board of Directors of California Association of Realtors

2019 Broker of the Year East, Pacific Southwest Association of Realtors

2016 President, Women’s Council of Realtors San Diego

2020-currently Treasurer, Women’s Council of Realtors San Diego